Hi, I'm Polly Angelova
About Me
I'm a content creator and strategist with seven years of experience under my belt. I've spent four years as a copywriter and content strategist in a dynamic marketing agency, crafting content that grabs attention and drives results. Since then, I've also acquired a PPA-accredited MA in Magazine Journalism, and gained three years of experience as a writer and editor for various print and digital magazines, managing everything from editorial content to digital platforms, including websites, newsletters, and social media.
I love blending storytelling with strategy to create content that really connects with people. If you're looking for someone who can bring a mix of creativity and marketing know-how to your team, let's chat!
MA Magazine Journalism @CardiffJOMEC
Feminist, book lover, LGBTQ+ immigrant
Work Experience
Editor & Digital Content Executive, Cardiff Life
April - August 2024
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planning monthly themes for each magazine issue
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creating an issue flatplan
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finding and commissioning contributors
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writing original editorial and advertorial articles
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proofreading all copy
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coordinating sourcing ad assets from clients
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creating story packages for web and print
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briefing design layouts
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proofing and signing off design layouts
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managing distribution sheets, print portal and issuu
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magazine social media management: increasing engagement, promoting editorial
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networking with people from all industries at events
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working under pressure at a fast pace and to tight deadlines
Deputy Editor & Digital Executive (Kindred Spirit), Watkins Publishing
May 2023 - April 2024
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sourcing organic editorial content for digital and social
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creating, implementing and evaluating channel-specific strategies for web, social and newsletter channels
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optimising relevant press releases by turning them into plain English content for the audience
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writing short news articles and longform features
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sourcing information and assets from print issue contributors
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sub-editing page proofs using InDesign
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editing copy (fact-checking, spelling, grammar, legal) with our style guide
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choosing headlines and subheadings, assets, and captions
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using CMS to create digital story packages
Senior Commercial Features Writer & Deputy Editor, Archant/Newsquest
November 2021 - April 2023
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creating organic editorial content for local titles (regional news, travel guides, listicles)
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creating commercial content for lifestyle magazines (featuring events, travel, and luxury accommodation businesses) tailored to our own audiences
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pitching and writing short news articles and longform features for local audiences
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interviewing both celebrities and businesses for profiles and advertorial features
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turning press releases into engaging articles with fresh angles
Copywriter & Content Editor, Spindogs
November 2016 - September 2020
Writing and editing content for print and digital: blog posts, news articles, newsletters, brochures, B2B and B2C magazines, whitepapers and style guides. Creating original SEO content and working closely with specialist teams (internally) and stakeholders (externally) to inform content planning. Completing content audits and audience personas workshops informing future content strategy.
Academic Experience
September 2020 - August 2021
MA MAGAZINE JOURNALISM (PPA ACCREDITED),
Cardiff University
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trending news, profiles, features, evergreen articles around popular search terms
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content across varied categories, including creative, business, sport, and social issues
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Adobe Creative Suite skills: page layouts, illustrations, photo and video editing
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working under pressure at a fast pace and to tight deadlines
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Media Law training (including defamation, contempt, and copyright)
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creating story packages for web and print
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magazine social media management: increasing engagement, promoting editorial
2018
Copywriting, Cardiff University Professional Development
During this one day couse we covered the following topics:
​What is Copywriting and how it can benefit the marketing process | The keys to writing good copy | Understanding the different styles and tones used for different marketing formats | Understanding your customer and pitching your copy to their needs
2017
Developing a Communication Strategy, Cardiff University Professional Development
During this course we covered the following topics:
The planning processes | Identifying who your audiences are and how best to engage with them | Development and implementation of a successful communications strategy | Evaluate and measure its success | The communications toolkit
September 2013 - June 2016
BA Journalism, Media and Cultural Studies, Cardiff University
Skills & Proficiencies
Knowledge & Expertise
Adobe, Google and Microsoft 365
suite of apps
Writing and editing copy for various audiences, industries, and platforms (including B2B and B2C)
Social media management - Facebook, Twitter, Instagram
Social scheduling and newsletter tools (Buffer, Brevo, Mailchimp)
Creating engaging content in line with brand identity and tone of voice
CMS platforms: Wordpress, Wix, Umbraco
