Hi, I'm Polly Angelova
About Me
I'm a content creator and strategist with eight years of experience under my belt. I've spent over five years as a content specialist across multiple dynamic marketing agencies, crafting content that grabs attention and drives results.
I also have a PPA-accredited MA in Magazine Journalism, along with over three years of experience as a writer and editor for various print and digital magazines. My course and consecutive roles included managing everything from editorial content to digital platforms such as websites, newsletters, and social media.
I love blending storytelling with strategy to create content that really connects with people. If you're looking for someone who can bring a mix of creativity and marketing know-how to your team, let's chat!
MA Magazine Journalism @CardiffJOMEC
Feminist, book lover, LGBTQ+ immigrant
Work Experience
Content Specialist, Liberty Marketing
September 2024 - Present
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Creating articles and page copy for businesses across various industry, from beauty and lifestyle to tech and finance.
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Reviewing UX, existing site copy, and blog content on client websites to make recommendations for improvements (from both EEAT and user journey perspective). Long-tail keyword research, content strategy, and content calendar creation.
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Monthly performance reports against set KPIs.
Editor & Digital Content Executive, Cardiff Life
April - August 2024
Planning monthly themes for each magazine issue, creating a flatplan, finding and commissioning contributors, and writing original editorial and advertorial articles. Proofreading all copy, sourcing advert assets, creating story packages for web and print, briefing, proofing, and signing off design layouts. Managing distribution sheets, print portal, and issuu account. Working under pressure at a fast pace and to tight deadlines.
Deputy Editor & Digital Executive (Kindred Spirit), Watkins Publishing
May 2023 - April 2024
Creating, implementing and evaluating channel-specific strategies for web, social and newsletter channels, including ideating organic editorial content for digital. Sourcing assets for print issue, sub-editing page proofs using InDesign, and editing copy (fact-checking, spelling, grammar, legal) in line with style guide.
Senior Commercial Features Writer & Deputy Editor, Archant/Newsquest
November 2021 - April 2023
Creating organic and commercial editorial content for local lifestyle titles, including regional news, travel guides, and seasonal listicles, as well as events and business paid promotion tailored to the magazine audiences. Pitching and writing short news articles and longform features - from celebrity interviews and business profiles to press releases revamped with fresh news angles.
Copywriter & Content Editor, Spindogs
November 2016 - September 2020
Writing and editing content for print and digital: blog posts, news articles, newsletters, brochures, B2B and B2C magazines, whitepapers and style guides. Creating original SEO content and working closely with specialist teams (internally) and stakeholders (externally) to inform content planning. Completing content audits and audience personas workshops informing future content strategy.
Academic Experience
September 2020 - August 2021
MA MAGAZINE JOURNALISM (PPA ACCREDITED),
Cardiff University
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trending news, profiles, features, evergreen articles around popular search terms
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content across varied categories, including creative, business, sport, and social issues
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Adobe Creative Suite skills: page layouts, illustrations, photo and video editing
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working under pressure at a fast pace and to tight deadlines
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Media Law training (including defamation, contempt, and copyright)
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creating story packages for web and print
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magazine social media management: increasing engagement, promoting editorial
2018
Copywriting, Cardiff University Professional Development
During this one day couse we covered the following topics:
​What is Copywriting and how it can benefit the marketing process | The keys to writing good copy | Understanding the different styles and tones used for different marketing formats | Understanding your customer and pitching your copy to their needs
2017
Developing a Communication Strategy, Cardiff University Professional Development
During this course we covered the following topics:
The planning processes | Identifying who your audiences are and how best to engage with them | Development and implementation of a successful communications strategy | Evaluate and measure its success | The communications toolkit
September 2013 - June 2016
BA Journalism, Media and Cultural Studies, Cardiff University
Skills & Proficiencies
Knowledge & Expertise
Adobe, Google and Microsoft 365
suite of apps
Writing and editing copy for various audiences, industries, and platforms (including B2B and B2C)
Social media management - Facebook, Twitter, Instagram
Social scheduling and newsletter tools (Buffer, Brevo, Mailchimp)
Creating engaging content in line with brand identity and tone of voice
CMS platforms: Wordpress, Wix, Umbraco
